We are passionate about driving the demand for naturally dyed, sustainable textiles.
Cloth is a sustainably led
contemporary textile studio & dye house.
We are on a mission to remove pollutants from our industry and eradicate toxins from our homes & wardrobes.
Inspiring the interiors, homeware & fashion markets to embrace British, climate-positive cloth
that is good for our environment, our communities, and our wellbeing.
Our story
Cloth's founder Charlotte Lawson Johnston studied at the New York School of Interior Design. In 2016 after working as an interior designer in London she launched CLJ Home - a fabric collection for the home.
She quickly became aware of her sensitivity to the synthetic dyes & pigments used to print her designs and began to research alternative, healthier, and more environmentally conscious methods of production.
Charlotte began to experiment with natural dyes and discovered the positive impact of these on our wellbeing; she decided to completely transform the way her textiles are created.
Cloth was born!
Cloth produces a healthier choice of interior textiles
created in an environmentally conscious way.
Our non-toxic textiles
We sell naturally dyed cloth which is 100% compostable - we are a soil-to-soil business.
Our plant-based dyes are 100% natural and we do not finish our textiles with any chemical coatings: everything we create is non-toxic making your home a healthier place to be.
We only source cloth woven from sustainable fibres and those that have a positive impact on our environment as they grow.
The depth of colour we create is unparalleled: synthetic colour is flat, our botanical colours dance!
Our natural dyes
Our colours are British derived. We forage, collect, dry, and store botanicals (and food waste) all year round. We are limited by the dyestuff offered by the seasons but we see this as a positive - limitations push the boundaries of creativity!
Nothing goes to waste as we reuse our old dyes to create print pastes. We reduce our dyes to create printing pigments that are also 100% natural.
